Hey! We’re VegaEasy
The passionate humans making plant-based cooking simple, joyful, and absolutely delicious
Our Purpose
It was a Tuesday morning when Daniel found himself staring at yet another bland, uninspiring plate of food. He’d been vegan for months, but everything felt like a compromise—like he was constantly trying to recreate what he used to eat instead of celebrating what he could create.
That’s the moment VegaEasy was born. Not in some boardroom with fancy presentations, but in Daniel’s Austin kitchen, surrounded by wilted vegetables and a growing frustration that plant-based cooking didn’t have to be this hard.
We exist because we believe food should bring joy, not stress. We’re here for the person standing in their kitchen at 6 PM wondering how to make dinner exciting again. We’re here for the curious carnivore who wants to try something new. We’re here for busy families, college students, and anyone who’s ever thought, “I want to eat better, but I don’t know where to start.”
Our Mission
Every single day, we’re in our kitchens testing recipes until they work for real people with real lives. Sarah burns things (we love her anyway), Emily over-spices everything (it usually works out), and Daniel thinks kale chips count as dessert (jury’s still out on that one).
We create step-by-step vegan recipes that anyone can follow—from quick 15-minute dinners to show-stopping weekend projects. Because over 200,000 people trust us with their meal planning each month, and honestly? That responsibility keeps us up at night in the best possible way.
We’re not just sharing recipes; we’re building a community where plant-based cooking feels accessible, exciting, and completely doable—even on your messiest Tuesday.
Our Vision
Picture this: your kids asking for seconds on roasted Brussels sprouts. Your partner actually getting excited about the healthy meal you made. Your grocery budget AND your energy levels both feeling sustainable.
We’re working toward a world where vegan cooking isn’t a Pinterest fantasy—it’s just Tuesday night in your actual kitchen. Where plant-based meals aren’t something you have to convince people to try, but something they actively crave.
We want to be the global go-to source for vegan recipes that work every single time, building a supportive community that makes this lifestyle feel natural, joyful, and completely sustainable.
Our Core Values
Simplicity First
If Emily’s 8-year-old niece can’t pronounce an ingredient, we find a better option. Our “Tuesday night test” means every recipe works for tired parents with hungry kids and 20 minutes max.
Fresh & Real
We use ingredients you can actually find at your local grocery store. No hunting for exotic superfoods—just fresh, whole plants that taste amazing and make you feel incredible.
Everyone Welcome
Whether you’re vegan-curious, flexitarian, or fully plant-based, you belong here. We meet people where they are, not where we think they should be.
Creative Joy
Cooking should spark joy, not stress. We love surprising you with flavor combinations that make you go “wait, that’s vegan?” in the best way possible.
Planet-Conscious
Every recipe we share is a small step toward a more sustainable food system. We’re not preachy about it—we just believe delicious food can also be kind to our planet.
Meet Our Expert Team (The Humans Behind the Screen)
Daniel Brooks
Passionate vegan recipe developer based in Austin, blending tradition with innovation. Inspired by global flavors, I craft approachable, plant-based dishes that celebrate vegetables, empower home cooks, and make plant-based eating flavorful, exciting, and accessible for everyone through vegaeasy.com.
Emily Carter
Editor-in-Chief at VegaEasy.com, I combine storytelling and strategy to make plant-based living practical, inspiring, and accessible. With a background in vegan publishing, I champion clarity, compassion, and community, guiding readers and brands toward balanced, values-driven lifestyle change.
Sarah Mitchell
Vegan food photographer passionate about capturing vibrant, plant-based stories. From cafés to cookbooks, I blend natural light and styling to highlight every ingredient’s beauty, helping chefs, brands, and creators showcase food that inspires, connects, and celebrates the art of plant-based living.
Olivia Johnson
Social media strategist blending creativity with data to build authentic digital communities. From startups to lifestyle brands, I craft campaigns rooted in storytelling, consistency, and connection—helping businesses grow online with strategies that spark engagement, inspire action, and create loyal audiences.
Hannah Reed
Seattle-based vegan writer using storytelling to make plant-based living relatable and human. Through honest reflections and everyday experiences, I craft content that connects emotionally, inspires curiosity, and helps others embrace compassion, sustainability, and flavor on their own journeys.
Michael Turner
Chicago-based food writer and recipe developer passionate about making healthy eating simple, flavorful, and sustainable. Through approachable recipes and wellness articles, I inspire readers to see food as self-care—fueling energy, focus, and joy without stress or unnecessary complexity.
Jason Miller
Vegan nutrition writer helping conscious brands and professionals craft authentic, SEO-driven content that educates, inspires, and connects. Based in Colorado, I merge storytelling with strategy to give plant-based voices visibility while making meaningful ideas resonate with readers and communities.
Jessica Collins
Brooklyn-based vegan food writer blending recipes with cultural storytelling. From viral articles to community features, I amplify plant-based voices and experiences, inspiring readers to explore flavors, connect with culture, and see food as a movement shaping today’s world.