Privacy Policy – VegaEasy | Your Data Protection & Rights

Privacy Policy

We believe in transparency, and we’re committed to protecting your privacy while making your VegaEasy experience as smooth as possible.

Last Updated: September 12, 2025 | Effective Date: September 01, 2025

Look, We Get It

Nobody loves reading privacy policies (we don’t either), but this stuff matters. We’ve tried to make this as straightforward as possible because you deserve to know exactly what happens with your information when you visit VegaEasy.com.

This Privacy Policy explains how TARGETUSERS LLC (that’s us, doing business as VegaEasy) collects, uses, and protects your personal information. We’re based in California, but we serve plant-based food lovers everywhere.

The Short Version

We only collect information that helps us make VegaEasy better for you. We never sell your personal data to third parties, and we’re serious about keeping your information secure. You have control over your data, and we’ll always be transparent about what we’re doing with it.

Information We Collect

Here’s what we collect and why we need it:

Information You Give Us Directly

  • Email Address: When you sign up for our newsletter, comment on recipes, or contact us
  • Name: So we can personalize your experience and address you properly
  • Recipe Reviews & Comments: When you share your cooking experiences with our community
  • Contact Form Messages: When you reach out with questions, feedback, or collaboration ideas
  • Survey Responses: When you help us improve by sharing your preferences and feedback

Information We Collect Automatically

  • Usage Data: Which pages you visit, how long you stay, what recipes you save
  • Device Information: Browser type, operating system, mobile device details
  • Location Data: General location (city/state level) to customize content and recommendations
  • Referral Information: How you found us (search engines, social media, other websites)
Data Type Purpose Legal Basis Retention Period
Email & Name Newsletter, recipe updates, customer support Your consent Until you unsubscribe
Comments & Reviews Building community, improving recipes Legitimate interest As long as content is published
Usage Analytics Improving website performance and content Legitimate interest 26 months maximum
Contact Form Data Responding to your inquiries Legitimate interest 3 years after last contact

How We Use Your Information

We use your information to make VegaEasy.com a better place for everyone who loves plant-based cooking:

To Provide Our Services

  • Send you our weekly recipe newsletter (only if you signed up for it)
  • Respond to your questions and support requests
  • Allow you to save favorite recipes and create custom meal plans
  • Display your comments and reviews on recipes

To Improve Our Content

  • Understand which recipes are most popular so we can create similar content
  • Identify which cooking techniques need better explanations
  • Customize recipe recommendations based on your interests
  • Test new features and website improvements

To Communicate With You

  • Send important updates about changes to our services
  • Respond to your recipe questions and cooking challenges
  • Share new recipes and cooking tips (if you’ve opted in)
  • Notify you about VegaEasy community events or collaborations

What We DON’T Do

We never provide your personal information to other people. We do not send you spam or provide your email address to other businesses for marketing reasons. Unless you want us to, we will not get in touch with you regarding anything that are not linked to VegaEasy.

Your Rights (This Is Important!)

You have significant control over your personal information. Here’s what you can do:

🔍 Right to Access

You can request a copy of all personal data we have about you. We’ll provide it in a clear, easy-to-understand format within 30 days.

✏️ Right to Correct

Found an error in your information? Let us know and we’ll fix it promptly. You can update most information directly in your account settings.

🗑️ Right to Delete

Want to remove your information from our systems? We’ll delete your personal data, except where we need to keep it for legal requirements.

📤 Right to Export

You can download your data in a portable format if you want to move it elsewhere. This includes your saved recipes and preferences.

⏸️ Right to Restrict

You can ask us to limit how we use your information while we resolve any concerns you have about your data.

🚫 Right to Object

You can opt out of marketing communications anytime, and object to processing based on legitimate interests.

To exercise any of these rights, just email us at privacy@sainchef.com. Emily Carter, our Editor-in-Chief, personally handles all privacy requests and will get back to you within 48 hours.

Cookies & Tracking

We use cookies (small text files) to remember your preferences and improve your experience. Here’s what’s happening:

Essential Cookies

These are necessary for the website to work properly. They remember if you’re logged in, your saved recipes, and your privacy preferences. You can’t disable these without breaking the site functionality.

Analytics Cookies

We use Google Analytics to understand how people use our site. This helps us know which recipes are popular and where we should focus our efforts. These cookies don’t identify you personally.

Preference Cookies

These remember your settings like dietary restrictions, favorite ingredient filters, and whether you prefer metric or imperial measurements. They make your VegaEasy experience more personalized.

Third-Party Services We Use:

  • Google Analytics: Website performance and user behavior (anonymized)
  • Mailchimp: Email newsletter management (only if you subscribe)
  • Pinterest: Recipe sharing and discovery features
  • Social Media Plugins: Easy sharing to Facebook, Instagram, Twitter

Managing Your Cookie Preferences

Most browsers let you control cookies through their settings. You can block all cookies, but this might break some website features. For a better experience, we recommend allowing essential and preference cookies while deciding on analytics cookies based on your comfort level.

How We Protect Your Information

We take data security seriously. Here’s what we do to keep your information safe:

Technical Safeguards

  • SSL Encryption: All data transmitted to and from our site is encrypted
  • Secure Servers: Your information is stored on protected servers with regular security updates
  • Access Controls: Only authorized team members can access personal data, and only when necessary
  • Regular Backups: We maintain secure backups to prevent data loss

Organizational Measures

  • Staff Training: Our team is trained on privacy protection and data handling best practices
  • Regular Audits: We review our security measures and update them as needed
  • Incident Response: We have procedures in place to respond quickly to any security concerns

If there’s ever a data breach, we’ll notify you within 72 hours and explain exactly what happened and what we’re doing about it. Transparency is crucial, especially when things go wrong.

Children’s Privacy

VegaEasy is designed for adults and teens who love cooking. We don’t knowingly collect personal information from children under 13. If you’re a parent and discover that your child has provided us with personal information, please contact us and we’ll delete it immediately.

For users between 13-18, we encourage parental involvement in online activities and are happy to answer any questions parents might have about how we protect younger users’ privacy.

International Users

VegaEasy is based in California, USA, but we welcome plant-based food lovers from around the world. If you’re visiting from outside the United States:

  • EU/UK Residents: You have additional rights under GDPR, including data portability and the right to lodge complaints with your local data protection authority
  • California Residents: You have enhanced rights under the California Consumer Privacy Act (CCPA) – see our California Privacy Rights section below
  • Other International Users: We respect your local privacy laws and will work with you to address any concerns

By using VegaEasy, you acknowledge that your information may be transferred to and processed in the United States, where our servers and business operations are located.

California Privacy Rights (CCPA)

If you’re a California resident, you have additional rights under the California Consumer Privacy Act:

  • Right to Know: Request detailed information about what personal information we collect and how we use it
  • Right to Delete: You have the right to request the deletion of your personal information, but there are exceptions.
  • Right to Opt-Out: Opt out of the sale of personal information (though we don’t sell personal data)
  • Right to Non-Discrimination: We won’t treat you differently for exercising your privacy rights

To exercise these rights, contact us at privacy@sainchef.com or call us at (657) 228-1600. We may need to verify your identity before processing your request.

Changes to This Privacy Policy

We’ll update this policy as needed to reflect changes in our practices or legal requirements. When we make significant changes, we’ll:

  • Email our newsletter subscribers about the changes
  • Post a notice on our homepage
  • Update the “Last Updated” date at the top of this page
  • Give you time to review changes before they take effect

We encourage you to review this policy periodically, especially if you’re a regular VegaEasy visitor.

Questions? We’re Here to Help

If you have any questions about this Privacy Policy, your personal data, or just want to chat about how we handle privacy at VegaEasy, we’d love to hear from you.

Privacy-Specific Contact:

Email: privacy@sainchef.com
Response Time: We respond to privacy inquiries within 48 hours

General Contact Information:

TARGETUSERS LLC (VegaEasy)
600 West Santa Ana Boulevard Suite 114
Santa Ana, CA 92701
Phone: (657) 228-1600
Email: contact@sainchef.com

Emily Carter, our Editor-in-Chief, personally oversees all privacy matters. She’s passionate about protecting your rights and making sure you feel comfortable sharing your love of plant-based cooking with our community.

Still Have Privacy Questions?

We believe in transparency and are always happy to explain how we protect your information.

Email Our Privacy Team Call (657) 228-1600